An Introduction To Customer Relationship In Management

This course will teach you how companies may thrive by carefully managing their clientele. Everyone gains from such a st...

Certificate

About this course

This course will teach you how companies may thrive by carefully managing their clientele. Everyone gains from such a strategy, therefore we teach you how to maintain client satisfaction while utilising public imagination to generate innovative ideas that can support a business's growth. Anyone who wants to increase profits—whether for their own company or as a member of the customer relations department of a larger organization—should take this course

What you’ll learn

Recall the four major drivers of the growth of customer relationship management.
State the challenges of customer relationship management.
Explain the reasons companies should adopt customer relationship management.
List the elements of customer relationship management.
Identify the marketing and service benefits of customer relationship management.
Paraphrase how a company can increase its profitability via consumer-centric strategies.
Recognise the primary objectives of co-creation.
Discuss the type of customer co-creation.
Summarise the applications and benefits of co-creation.

BHD 650

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